She is the founder and CEO of The Plug—a subscription news and insights platform serving as the business intelligence source for Fortune 1000 companies, government agencies, and ecosystem leaders across the country. The venture-backed company serves thousands of subscribers and insight and has been featured in the Washington Post, The Information, Fortune Magazine, and others.

The Plug was the first Black business publication to be syndicated on the Bloomberg Terminal.

Prior to launching The Plug in 2016, Sherrell worked as a marketing manager for Uber and in sales as a contractor for Google Fiber. She founded BLKTECH Interactive in 2016, an award-winning hub that has supported over 2,000 entrepreneurs and technologists of color throughout the city of Charlotte. The company was acquired in January 2021 by City Startup Labs.

As a speaker and presenter, she has graced stages and inspired inclusive ecosystem builders and leaders at SXSW, Amazon, the US Chamber of Commerce, the Brookings Institution, and more. In 2018, Sherrell was named one of CNET's most inspiring women. She was named AdWeek’s 100 most creative business leaders in 2021.

Sherrell holds a Master’s in Data Journalism from Columbia University and a Bachelor’s in International Trade and Marketing from the Fashion Institute of Technology. She served as an entrepreneur-in-residence at Northwestern University’s Medill School of Journalism and The Garage from 2020 - 2021.

She is the author of Upper Hand: The Future of Work for the Rest of Us published by Wiley. And the host of TED Tech—the creators of the famous TED Talks.