Why You Need to Tighten Up Your Personal BrandDNA Of A Professional

Why You Need to Tighten Up Your Personal Brand

In this episode, your host Tareka explores the critical importance of honing your personal brand.

Beyond just a resume, your personal brand is the collective impression others have of you, extending beyond the workplace into your everyday interactions. And when it comes to personal branding, Tareka emphasizes the importance of authenticity, to be consistent and also genuine in your self-presentation. By delving into your core values, strengths, and the value you bring, Tareka guides you through crafting a brand that truly reflects your authentic self. She also highlights the power of consistency and the impact of a well-defined personal brand. As Tareka eloquently puts it, your brand is a magnet for opportunities, attracting the right offers, collaborations, and growth possibilities.

Join Tareka on this journey of self-discovery and learn how to discover how tightening up your personal brand has the power to unlock pathways to your success and fulfillment. Tune in!


  • How to succeed in a career without sacrificing work-life balance
  • The importance of showing up and having a personal branding
  • Understanding self-perception vs others’ perception
  • In focus: Improving on how you want to be perceived
  • Developing confidence and authenticity in professional settings
  • On having self-awareness and reputation management
  • Consistency is key, leverage your unique personality traits and skills
  • The pivotal role of embracing your unique professional DNA


"There are still opportunities out there for you, but you have to know your brand. And you have to stop putting your brand in places where it does not belong — you’re not going to thrive, you're not going to grow, and you're not going to be in the best position for yourself."  — Tareka Wheeler

"Your personal brand is something that can evolve… Your brand is going to grow, which is why it's so important that we got to tighten it up now so that you have room for growth and expansion." — Tareka Wheeler


  • Visit The Professional DNA Podcast
  • Schedule a Free Discovery Call! Let's talk about where you are and where you want to be in your career or business
  • Ask a Career Question! Have a career development or work-life harmony questions? Email Tareka at @infoyourprofessionaldna.com and use the subject line "Career Question".
  • Learn More! Visit https://twstrategicsolutions.com/ to download free resources and explore her career development services.
  • Be sure to sign up for the Achiever Community email list to get weekly affirmations, career strategies, notifications about upcoming trainings, and so much more. Sign Up Today!

Follow Tareka on social media:

LinkedIn | Tareka Wheeler _PMP - https://www.linkedin.com/in/tareka-wheeler-pmp/

IG | @professional_dna - https://www.instagram.com/professional_dna/

FB | @ProfessionalDNA - https://www.facebook.com/ProfessionalDNA


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DNA of a Professional is produced by EPYC Media Network

View Transcript

I really appreciate you bringing this topic to light and choosing to share your personal challenges. The hardest thing for me has been being really good at something (career) you don’t love and trying to make it work. And being too afraid to leave or fully own that I want to leave because I think it’s the best thing I’ve achieved so far.. Your transparency helped me be more honest with myself! Thank you! This podcast was right on time.

DNA Of A Professional

Loving the topics and the informational yet fun style of offering great professional advice and encouragement every week! My favorite episode so far is all about the 4 Roles Successful Professionals Must Play!

Lanee B.
DNA Of A Professional

This podcast has become part of my weekly prep for the work week, every Sunday evening. Great tips for personal and professional development each week.

Disappointed AIM user
DNA Of A Professional

The host gives valuable information and tips to implement them in your every day life. This focuses on career development but it helps with personal development in all areas of your life. I love listening to the episodes and reading her emails.

DNA Of A Professional
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