How to Master Your Marketing & Avoid Marketing Mistakes You Might be Making7-Figure Educator

How to Master Your Marketing & Avoid Marketing Mistakes You Might be Making

Welcome back to 7-Figure Educator! Today, I’m going to show you how to master the intricacies of marketing to drive business success. From debunking the misconceptions about marketing and sales to having real-life examples, I also provide a framework to properly execute marketing campaigns.

I also highlight the importance of meticulous planning and alignment with overarching business goals. So, join me in this discussion to be equipped with new knowledge and insights about marketing, underscoring the significance of tracking data, analyzing campaign effectiveness, and refining strategies to maximize impact.

Don’t miss this episode as it will surely help you navigate the dynamic landscape of marketing with confidence and drive sustained success in your business endeavors. Tune in!


  • Dr. Erica’s definition of marketing
  • Common mistakes in marketing
  • The importance of marketing campaign and its examples
  • On identifying your campaign’s objective
  • Ways to generate more attention and build awareness of the business
  • On prioritizing marketing channels that align with business and target audience
  • The importance of clarity on timeline, resources, budget, and criteria for success
  • The pivotal role of tracking data to measure campaign effectiveness


“Marketing is the act of driving attention to your business, of building awareness about your business, and of generating traffic to your business. And then once you have that traffic, Sales is the art of taking that traffic and then converting those leads, qualifying those leads, and converting them into clients.”  — Dr. Erica Jordan-Thomas

“Marketing campaign is an intentionally designed organized steps that are centered around a particular objective in your business and defined outcomes.” — Dr. Erica Jordan-Thomas


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Dr. Erica Jordan-Thomas

IG | @e_jordanthomas

LinkedIn | @erica-jordan-thomas-ed-l-d-86314764

Facebook | @EJTConsultingLLC

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7-Figure Educator is produced by EPYC Media Network

View Transcript

Wow! This was amazing morning motivation! Great job Erinn!

7-Figure Educator

I’m so excited Dr Erica has created this show for educators. Thank you!

Johnicia Miller
7-Figure Educator

This episode was such a necessary listen. I found myself cheering Erinn on, but also refocusing my own approach to career, growth, and finances …. Such relatable stories snd personal experience shared so honestly. Fantastic coverage of so many topics that needed this level of discussion. 👏🏽👏🏽👏🏽

7-Figure Educator

Dr Erica is changing the lives of educators everywhere who are still passionate about transforming our young people but struggle living paycheck to paycheck.

She’s helping change the mind and trajectory of those who still love their work! Thank you Dr Erica for this show!

7-Figure Educator
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