Welcome back to the 7-Figure Educator podcast! In this episode, we had the pleasure of speaking with the incredible Jessica Hurley, CEO of EPYC Media Network, Host of the Rich in Real Life Podcast, and seasoned podcast expert, about the strategic use of podcasting in your business.
Tune in as Jessica shares her extensive experience in the podcasting industry, working with thought leaders and creators to amplify their voices and brands. She also uncovers the importance of podcasting as a marketing channel and how it can serve as a powerful tool to build deep, authentic connections with your audience. Jessica's insights are invaluable for anyone in the education consulting space considering podcasting as a medium to grow their business. Remember, podcasting is a marathon, not a sprint, and consistency is key!
This episode is packed with strategic insights and actionable tips for educators and consultants looking to harness the power of podcasting to grow their businesses and increase their impact. Whether you're a seasoned podcaster or just starting out, there's something in this conversation for you.
KEY POINTS:
03:57 - Determining the Right Time to Start a Podcast
04:23 - Defining the Purpose of a Podcast
06:14 - Podcast as a Marketing Channel and Extension of Your Business
09:09 - Pre-Podcast Strategy: How to Leverage Guest Appearances on Podcasts
10:03 - Audio vs. Visual Podcasts
13:23 - Strategies to Plan Podcast Content, Seasons, and Breaks
15:12 - The Importance of Consistency in Podcasting as a Long-Term Strategy
17:20 - How to Pitch Yourself as a Podcast Guest
22:22 - Criteria for Accepting Podcast Guest Invitations
25:23 - Deciding Between DIY and Outsourcing Podcast Production
27:06 - Targeting High-Income Listeners with Quality Podcast Content
QUOTES:
“Let me be clear, podcasting is like an extension of your business. It is a lot of work. It has to be strategic at some level.” - Jessica Hurley
“You can let people evolve with you. And the scariest part of this, just like everything else is starting, you have to be OK with taking people on a journey with you wherever you are." - Jessica Hurley
RESOURCES:
Jessica Hurley | EPYC Media Network
IG | @jessicahurley__
Tune in to the Rich in Real Life Podcast
IG | @e_jordanthomas
LinkedIn | @erica-jordan-thomas-ed-l-d-86314764
Facebook | @EJTConsultingLLC
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7-Figure Educator is produced by EPYC Media Network
Dr Erica is changing the lives of educators everywhere who are still passionate about transforming our young people but struggle living paycheck to paycheck.
She’s helping change the mind and trajectory of those who still love their work! Thank you Dr Erica for this show!
Great episode talking about not only education but how to take a leap of faith. “Believing how much you can make is a great mindset shift.” -Erinn
Leap like you know the net is there.
I’m so excited Dr Erica has created this show for educators. Thank you!
Love love loved this episode. Knowing your worth is super important and this one resonates with me a ton. So good!
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