In this episode, I am joined by Alison Mason, a former educator turned entrepreneur who will be bringing us along her journey from teaching to running her creative design company, Lilacs on York.

As the founder of Lilacs on York, Alison's passion in refining and amplifying stories shine through various mediums such as captivating storytelling, website designing, and crafting strategic marketing assets. In our conversation, Alison shares invaluable insights on starting a business, such as the crucial role of having effective team management for successful business growth. Alison also emphasizes the significance of consistency, simplicity, and the imperative nature of experimentation in brand identity.

Don’t miss this episode and join us in this candid conversation revolving around creativity, education, and entrepreneurship. Tune in!

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KEY POINTS:

• Alison’s journey from being an educator to creative agency entrepreneur
• On navigating creativity, education, and entrepreneurship
• The pivotal role of team management in business success
• On overcoming fear of hiring and branding for business growth
• The importance of simplicity in visual communication
• The necessity of experimentation to establish brand identity
• Understanding the perfect timing on when to rebrand
• On having self-awareness and aligning your brand identity with the company’s vision
• The importance of authenticity and long-term strategy for the creative agency
• On working with a design agency for entrepreneurs and education organizations

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QUOTES:‍

“Branding is [a] consistent visual language. As long as you consistently use it, people are going to associate you with it. And then at whatever stage, [if] you want to rethink that branding, you can; and the people who know and trust you are going to adapt to whatever the new branding is.” — Alison Mason

“If you planned something, and it didn't go the way you wanted it to, remind yourself that you are worthy. Be so brave with yourself — self awareness is huge.” — Alison Mason

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RESOURCES:‍

Alison Mason ‍

LinkedIn | @alisonkmason‍

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Lilacs on York‍

IG | @lilacsonyork

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Dr. Erica Jordan-Thomas

IG | @e_jordanthomas

LinkedIn | @erica-jordan-thomas-ed-l-d-86314764

Facebook | @EJTConsultingLLC

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7-Figure Educator is produced by EPYC Media Network