Creating a Powerful Brand Story with Teri JohnsonClarity To Launch

Creating a Powerful Brand Story with Teri Johnson

Meet Teri Johnson - entrepreneur and adventurer who brings her experience to life through storytelling and luxury products.

Turning her passion into profit, tune in as she shares how her exploration around the world as a travel and lifestyle expert sparked the idea to create a luxury home fragrance company inspired by her neighborhood of Harlem.

But don’t put this “candle lady” into just one box! Listen in to learn how she not only created a powerful brand and niche but a burgeoning empire.

KEY POINTS:

  • Who is Teri Johnson? And how did she get here?
  • What inspired Teri’s business and branding?
  • The evolution of Harlem Candle Company
  • It’s about passion and likability
  • Why you can’t worry about the how
  • Teri Johnson’s advice for upcoming luxury brand entrepreneurs

QUOTABLES:

“It's about being approachable. It's about being likable, but also about the passion that you have and letting that really come through.”

“Don't worry about the how. You can not think about the how. Just know that you want that and you say it out loud.”

GUEST RESOURCES:

Find Harlem Candle Company and your fragrance at harlemcandlecompany.comIG | instagram.com/harlemcandlecompanyIG | instagram.com/travelistateri

PRODUCTS / RESOURCES:

Use Your Passions, Discover Your Purpose, and Create Profit with Natanya Bravo at: natanyabravo.com

And if you like what you’re hearing and want more, follow Natanya on social media!

IG | @thebravolife - instagram.com/thebravolife

FB | @thebravolife - facebook.com/thebravolife

Linkedin | linkedin.com/in/natanyabravo

Clarity to Launch is edited by Instapodcasts (visit at instapodcasts.com)

View Transcript
Reviews

Thank you Natanya for all your wisdom and for helping me get more clear on who I want to serve. I’m so happy I found you!

Naked Flavors Nutrition
Clarity To Launch

As someone who both helps ppl on their journeys and struggles to keep going on my own journey, it’s encouraging to hear someone talk about feeling stuck and continuing on. Instead of just more success stories that skip over the hard parts or only talk about the hard parts in a way that downplays them to focus on the current success.

@taymakesmoves
Clarity To Launch

Hands down one of my favorite podcasts! Helpful and inspiring tips for business owners, and also humans! In a noisy world, it can be hard to get clarity and find what it is you’re meant to do, and this podcast is so so helpful.

Katie33B
Clarity To Launch

Natanya is not just about the success. She takes us through her journey to the next level as an already very successful entrepreneur. She’s real, authentic, relatable , and because of that, she’s inspiring! As I embark on a new business myself as an existing 7-figure earner, I look to her because I know success leaves clues & and I want to learn from someone I respect and like as a human. Keep delivering great content with heart!!

barbiekalev
Clarity To Launch
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