Creating a Powerful Brand Story with Teri JohnsonClarity To Launch

Creating a Powerful Brand Story with Teri Johnson

Meet Teri Johnson - entrepreneur and adventurer who brings her experience to life through storytelling and luxury products.

Turning her passion into profit, tune in as she shares how her exploration around the world as a travel and lifestyle expert sparked the idea to create a luxury home fragrance company inspired by her neighborhood of Harlem.

But don’t put this “candle lady” into just one box! Listen in to learn how she not only created a powerful brand and niche but a burgeoning empire.

KEY POINTS:

  • Who is Teri Johnson? And how did she get here?
  • What inspired Teri’s business and branding?
  • The evolution of Harlem Candle Company
  • It’s about passion and likability
  • Why you can’t worry about the how
  • Teri Johnson’s advice for upcoming luxury brand entrepreneurs

QUOTABLES:

“It's about being approachable. It's about being likable, but also about the passion that you have and letting that really come through.”

“Don't worry about the how. You can not think about the how. Just know that you want that and you say it out loud.”

GUEST RESOURCES:

Find Harlem Candle Company and your fragrance at harlemcandlecompany.comIG | instagram.com/harlemcandlecompanyIG | instagram.com/travelistateri

PRODUCTS / RESOURCES:

Use Your Passions, Discover Your Purpose, and Create Profit with Natanya Bravo at: natanyabravo.com

And if you like what you’re hearing and want more, follow Natanya on social media!

IG | @thebravolife - instagram.com/thebravolife

FB | @thebravolife - facebook.com/thebravolife

Linkedin | linkedin.com/in/natanyabravo

Clarity to Launch is edited by Instapodcasts (visit at instapodcasts.com)

View Transcript
Reviews

Tuning into this podcast made me recognize just how much I live in fear and I’m not living life’s true potential just because you are “ticking the boxes” but that doesn’t translate to true happiness. I needed to hear this! “ combination of fear and excitement, means go” love it!! love her transparency as well makes you feel like your not alone!

Nakita876
Clarity To Launch

This podcast has definitely shifted my perspective on overthinking and gaining clarity. The way Natanya delivers her messages, she helps you believe that everything is attainable. I was losing sleep over “niching down.” In the most simple, yet eloquent way she let me know that there aren’t enough characters in my bio to describe the value I have to add. Talk about freeing. Whew!

The Underestimated Woman
Clarity To Launch

The first episode is perfect! Natanya is so honest and vulnerable. Her story is relatable and inspiring! Can’t wait to listen to the next episode.

UnpolishedRae
Clarity To Launch

Love this podcast. So uplifting! Episode 2 resonated with my spirit in so many ways—being authentic and offering what actually works for you. Episode 5 was an eye-opener. Awesome show!

Glam.princess
Clarity To Launch
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