Creating a Powerful Brand Story with Teri JohnsonClarity To Launch

Creating a Powerful Brand Story with Teri Johnson

Meet Teri Johnson - entrepreneur and adventurer who brings her experience to life through storytelling and luxury products.

Turning her passion into profit, tune in as she shares how her exploration around the world as a travel and lifestyle expert sparked the idea to create a luxury home fragrance company inspired by her neighborhood of Harlem.

But don’t put this “candle lady” into just one box! Listen in to learn how she not only created a powerful brand and niche but a burgeoning empire.

KEY POINTS:

  • Who is Teri Johnson? And how did she get here?
  • What inspired Teri’s business and branding?
  • The evolution of Harlem Candle Company
  • It’s about passion and likability
  • Why you can’t worry about the how
  • Teri Johnson’s advice for upcoming luxury brand entrepreneurs

QUOTABLES:

“It's about being approachable. It's about being likable, but also about the passion that you have and letting that really come through.”

“Don't worry about the how. You can not think about the how. Just know that you want that and you say it out loud.”

GUEST RESOURCES:

Find Harlem Candle Company and your fragrance at harlemcandlecompany.comIG | instagram.com/harlemcandlecompanyIG | instagram.com/travelistateri

PRODUCTS / RESOURCES:

Use Your Passions, Discover Your Purpose, and Create Profit with Natanya Bravo at: natanyabravo.com

And if you like what you’re hearing and want more, follow Natanya on social media!

IG | @thebravolife - instagram.com/thebravolife

FB | @thebravolife - facebook.com/thebravolife

Linkedin | linkedin.com/in/natanyabravo

Clarity to Launch is edited by Instapodcasts (visit at instapodcasts.com)

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Reviews

Thank you Natanya for all your wisdom and for helping me get more clear on who I want to serve. I’m so happy I found you!

Naked Flavors Nutrition
Clarity To Launch

This podcast has definitely shifted my perspective on overthinking and gaining clarity. The way Natanya delivers her messages, she helps you believe that everything is attainable. I was losing sleep over “niching down.” In the most simple, yet eloquent way she let me know that there aren’t enough characters in my bio to describe the value I have to add. Talk about freeing. Whew!

The Underestimated Woman
Clarity To Launch

I love how Natalya doesn’t just talk about the same old stuff but brings a fresh take so many of the challenges we experience as women entrepreneurs. Definitely add this podcast into your regular rotation!

Ben Thiefels
Clarity To Launch

The first episode is perfect! Natanya is so honest and vulnerable. Her story is relatable and inspiring! Can’t wait to listen to the next episode.

UnpolishedRae
Clarity To Launch
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