5 Proven Strategies for Turning Discovery Calls into Contracts7-Figure Educator

5 Proven Strategies for Turning Discovery Calls into Contracts

Are your discovery calls falling short of converting into contracts? In this episode, I’m letting you in on the 5 proven strategies that I implement in my own client discovery calls.

Discover the crucial steps to improving your discovery call approach, from crafting a compelling introduction that positions you as an expert to executing timely follow-ups to get to your “yes” sooner. These strategies are tailored to elevate your discovery calls, ensuring you engage with your leads effectively and ultimately convert them into clients.

Tune in to gain practical insights and strategies that will transform your discovery calls and achieve better results in your business. Whether you're new to client interactions or looking to refine your discovery call approach, this episode offers essential tips to boost your conversion rates and grow your business.


  • What’s a discovery call?
  • Stop assuming your potential client knows you
  • Why your discovery calls should be no longer than 20 minutes
  • The importance of research and intel prior to your discovery call
  • The 70:30 ratio you should follow in your discovery calls
  • The 48-hour follow up rule post discovery call


"You're starting with who you are and positioning yourself as an expert to lead that conversation." — Dr. Erica Jordan-Thomas

"You want to have the ratio where the lead is doing the most of the talking versus you doing most of the talking." — Dr. Erica Jordan-Thomas

"Your timeline following the discovery call conversation should be less than 48 hours from when you're taking that next step to a proposal or whatever it is in your sales process." — Dr. Erica Jordan-Thomas


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Dr. Erica Jordan-Thomas

IG | @e_jordanthomas

LinkedIn | @erica-jordan-thomas-ed-l-d-86314764

Facebook | @EJTConsultingLLC

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View Transcript

Love this podcast. Erinn Cottman is my favorite educator and I love hearing her perspective and insight.

7-Figure Educator

Living a life of ease is my new motto! Loved this candid interview with Erinn Cottman. It’s so important that we share the $ figures and let each other know how we’re doing! Took some invaluable nuggets from this. Thank you!

7-Figure Educator

Erinn’s story was so inspiring! Talk about purpose and preparation and timing and knowing your worth! What a treat to listen to her journey, the community, and the support. Made my day!

7-Figure Educator

Dr Erica is changing the lives of educators everywhere who are still passionate about transforming our young people but struggle living paycheck to paycheck.

She’s helping change the mind and trajectory of those who still love their work! Thank you Dr Erica for this show!

7-Figure Educator
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