In this episode, Jess welcomes her close friend and marketing guru, Yainis Burgos. Sharing her journey from equating her worth with how hard and humble she could work to healing generational curses and believing she could make more, tune in as Yainis tells her story of going all in and hitting six figures.

And as a marketing strategist, she also leaves fellow entrepreneurs a few marketing gems to optimize resources, increase sales, and get that competitive edge. From identifying gaps in your marketing to understanding that every platform serves a specific messaging purpose, don’t miss her incredible tips and how she changed the narrative.

‍

KEY POINTS:

• Yainis Burgos journey breaking through her own limiting barriers
• Going all-in on her zone of genius and hitting six figures
• What are the different legs of marketing?
• How Yainis identifies marketing gaps and finds their best solutions
• Know where your audience is, and meet them where they are
• Why your business is too important to rely on one app

‍

QUOTABLES:

“My spiritual journey and my career journey really kind of married in this one streamline approach. And over the next three years, as I went to a therapist, as I went to church, as I went to hypnosis, and started working on those things, I also increased my salary by almost 200%.”

“You have to meet your audience, wherever they are. And I think that's also where people make a mistake. And the frustration comes because you are so set on thinking that your audience is on Instagram and they're actually on YouTube.”

‍

GUEST RESOURCES:

Learn more about Yainis Burgos and book a free 10 minute consultation via social media!

IG | instagram.com/lifewithyai

FB | facebook.com/yainisb

‍

PRODUCTS / RESOURCES:

Love what you’re hearing? Follow Jessica Hurley on social media and share the love!

IG | @jessicahurley__ - instagram.com/jessicahurley__

Gain access to more of Jessica’s resources here: linktr.ee/jessicahurley__

‍

The Stranded Phase is edited by Instapodcasts (visit at instapodcasts.com)