Tara Paton is a marketing + strategy expert whose growth strategies continue to shape the upward trajectory of both Fortune 500 and startups. Her consulting firm provides organizations with tailor-made solutions to identify growth opportunities, optimize marketing performance and improve customer experiences based on deep consumer insights. Through her experience as a brand manager and business development professional at Fortune 100 companies and sales professional at a startup she has learned that there is so much more to marketing + strategy besides creative ads; it's about moving beyond the status quo and creating actionable plans to achieve business results.

Tara has had the opportunity to speak to and create workshops for many organizations, including the Thinkific Think in Color Summit, Innovative Income Summit, Morgan State University Business Honors Program, Startup Retail Summit, Cosmecon, New Voices Learning Lab, among others. Tara is a graduate of Morgan State University and the Darden School of Business at UVA where she received a Bachelor of Science and MBA, respectively.

To learn more, please go to www.tarapaton.com