Building on her success as a pioneer in bringing editorial photography to the social media influencer space, Tezza is a brand that inspires others to discover their inner artist and to live the art of life through photography, interior design, and fashion.

With 1.2 million Instagram followers, she created her own sunglasses company and cofounded the photography effect Tezza app with her husband Cole Hermann. It's been downloaded over 10 million times and over 350 million photos and videos have been edited using its VSCO-like technology. With premium features, they expect eight-figures in revenue this year. Barton has collaborated with Michael Kors, Tommy Hilfiger, Dior Beauty, TRESemme and others and published the book Instastyle with DK books in 2018, which has been an Amazon bestseller in the social media and photography categories.